1990s-2000s

SA/MARK/ADV/3/1/2/3/1

Booklet introducing customers to the latest new products available at Sainsbury's. Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising...

SA/MARK/ADV/3/1/2/3/2

"New at Sainsbury's" booklet introducing customers to the latest new products available at Sainsbury's. Booklet features £5 worth of money off coupons and an advertisement for Sainsbury's Group Gift...

SA/MARK/ADV/3/1/2/3/3

Booklet introducing customers to the latest new products available at Sainsbury's. Features money off coupons and an advertisement for Sainsbury's Group Gift Vouchers. Booklet was available to...

SA/MARK/ADV/3/1/2/3/4

Booklet promoting new products introduced to Sainsbury's stores during spring 1995. The booklet features two recipes (Tagliatelle with Chambelle and Dijonnaise; Maple and Ginger Creams) which use two...

SA/MARK/ADV/3/1/2/3/5

Booklet introducing new products in store. Features a recipe for Warm Chicken Liver Salad and money-off vouchers for Sainsbury's Premium Pasta Sauces, Sainsbury's Creme Fruit Desserts and Sainsbury's...

SA/MARK/ADV/3/1/2/3/6

"New in store" booklet promoting new Sainsbury's products. Booklet includes colour photographs and prices; Booklet was available to customers at no charge as part of the "Sainsbury's. Special food...

SA/MARK/ADV/3/1/2/3/7

Booklet promoting new products available from Sainsbury's in spring 1998; with colour photographs. Booklet was available to customers at no charge as part of the "Sainsbury's Fresh food, fresh ideas"...

SA/MARK/ADV/3/1/2/3/8

Booklet advertising a selection of new products and recipe ideas for autumn 1999. Products featured are (grouped under the headings eg 'Warm up' used in the booklet): "What's new" - Benylin Chesty...

SA/MARK/ADV/3/1/2/3/9

'Collect and keep' booklet entitled "Fresh in store" promoting over 70 new products (mostly Sainsbury's own-brand, but including some supplier brands) and including recipe ideas. Products featured...

SA/MARK/ADV/3/1/2/3/10

Booklet promoting new own-brand and supplier branded products available at Sainsbury's. Products promoted: Breakfast cereals - new value twin packs of Sainsbury's Frosted Flakes and Sainsbury's Rice...

SA/MARK/ADV/3/1/2/3/11

Booklet advertising a selection of new products and recipe ideas for June 1999. Products advertised include: Sainsbury's West Country Farmhouse Mature Cheddar; Bottled beers (own brand and supplier...

SA/MARK/ADV/3/1/2/3/12