"New at Sainsbury's" booklet

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Spreads Butter Talcum powder Frozen ready meals Biscuits Fruit juices Leaflets Cooking sauces Toiletries Fresh meat French wine Curry Canned vegetables Peanut butter Cheese Pet products Groceries Drinks Orange juice Sales promotions Crisps Bubble bath Bacon German wine Danish food Confectionery Non-food products Fromage frais Pet food Breakfast cereals Alcoholic drinks Tea Coupons Desserts Deodorants Frozen food Red wine Indian food Chocolate Cosmetics Yogurt Cat food Canned food Beer Fresh food Puddings Hair care products Frozen desserts Spanish wine Packaging Cooking ingredients Moisturisers Fresh desserts Dog food Baked beans Lager Long life ready meals Chilled ready meals Hairsprays Sorbets White wine Marketing Dried herbs Household goods Fresh fish Children's food Canned pasta Cider Rice Dairy products Soap Frozen fish Baked goods Fruit drinks Advertising Gravy powder Laundry products Smoked salmon Chinese food Canned soups Wine

Booklet introducing customers to the latest new products available at Sainsbury's.

Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising campaign and features colour photographs.
Booklet features £5 worth of money off coupons. Further details about the booklet are included in Special Communication Bulletin Management Team 66/92.

Products promoted are:

Breakfast cereal:
Nestlé Lucky Charms,

Dairy:
Sainsbury's Danish Butter, Sainsbury's Fromage Frais, Sainsbury's 4 Pack Bio Yogurt

Vegetables:
Sainsbury's Sliced Mushrooms range,

Ready meals:
Sainsbury's Long Life ready meals range, Sainsbury's Frozen Foods Chow Mein Stir Fry and Crispy Chinese Stir Fry Vegetables, Sainsbury's 2 Cod Kiev, Sainsbury's 2 Cod Cordon Bleu, Sainsbury's Frozen Foods ready meals range (Chicken Korma, Gobi Sag, Chicken Tikka, Lamb Pasanda, Chicken Biryani), Sainsbury's Heat & Serve meals for one range (Fishermans Pie for 1, Cottage Pie for 1, Vegetable Cottage Pie for 1, and Lasagne for 1), Sainsbury's chicken pancakes (2 Chicken Supreme Pancakes and 2 Sweet & Sour Chicken Pancakes)

Meat and fish:
Sainsbury's low salt bacon range, Sainsbury's Isle of Skye Scottish Smoked Salmon;

Soups:
Campbell's soups,

Rice and pasta:
Sainsbury's speciality rices range (eg Sainsbury's Thai Fragrant Rice), Heinz spaghetti shapes (Thomas The Tank Engine & Friends and The Flintstones);

Spreads:
Sun-Pat Peanut Butter with Chocolate Spread;

Herbs, spices, sauces and other cooking ingredients:
Sainsbury's freeze dried herbs and spices range, Homepride Classic Curry Sauce range, Oxo Gravy Granules range, Sainsbury's fresh stocks range;

Desserts and puddings:
Sainsbury's sponge/suet pudding range (Chocolate Sponge Pudding, Lemon Curd Sponge Pudding, and Apricot, Orange & Ginger Suet Pudding), Sainsbury's Frozen Foods Chocolate Pavlova, Sainsbury's Frozen Foods Sorbet & Cream range, Cadbury's Dairy Milk Dessert,

Pies:
Sainsbury's Lattice Topped Pie range,

Confectionery and snacks:
Sainsbury's chocolate range (Creamy White Chocolate, Fruit & Nut Chocolate, Smooth Milk Chocolate Miniatures, Rich Dark Plain Chocolate Miniatures), Sainsbury's Cornitos (corn strips), Sainsbury's Cheese and Pickle Slices (cheese and pickle flavour wheat and potato snacks), Sainsbury's Pizza Slices (pizza flavour wheat snack), Terry's Moments, Pringles potato chips (crisps), Cadbury's Orange Creams, Lyon's Ostlers biscuits,

Miscellaneous food:
Crosse & Blackwell Disney range,

Soft/hot drinks:
Sainsbury's Decaffeinated Tea, Sainsbury's juices (Orange Juice, Grapefruit Juice, Tomato Juice) range in cans, Sainsbury's Long Life fruit drinks, Tetley Freeze Dried Instant Tea,

Beers, wines and spirits:
Sainsbury's Strong White Cider, Sainsbury's German Pilsener beer, Sainsbury's wines (Chateau Du Gestat 1989 Bordeaux and Riesling Kesselstatt 1989, La Mancha Blanco)

Pet food:
Sainsbury's Tripe Mix dog food range, Sainsbury's Supreme Selection dog food and cat food;

Toiletries:
Sainsbury's Regime skin care range, Sainsbury's floral range toiletries (eg Sainsbury's Frangipani Moisturising Shower Creme, Sainsbury's Mimosa Moisturising Soap), Vidal Sassoon Pump & Spray hairspray, Insignia Olympian range;

Laundry detergent:
Sainsbury's Greencare Automatic Washing Liquid pouch, Persil Automatic Concentrated liquid, Daz, Bold and Fairy Automatic Liquid pouches;

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"New at Sainsbury's" booklet

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