"New at Sainsbury's" booklet

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Shampoo Chilled ready meals Sales promotions Canned soups Nappies Instant coffee Air fresheners Indian food Chicken Wine Gift vouchers Soap Cooked meats Coupons Cooking sauces Baked goods Low and no alcohol drinks Cleaning products Italian food Frozen food Australian wine Home entertainment Pet products Dairy products Free gifts Dried pasta Bread Milkshakes Napkins Packaging Ice cream Red wine Video tapes Pet food Cheese Instant soups Doughnuts Soft drinks Toiletries Marketing Groceries White wine Homeware Cat food Fromage frais Non-food products Pastries Bubble bath Water Advertising Canned food Coffee Tableware American food Fresh pasta Books Drinks Hair care products Fresh food Leaflets Canned pasta Baby products Diet drinks Household goods Curry Fresh poultry Cookbooks Alcoholic drinks

"New at Sainsbury's" booklet introducing customers to the latest new products available at Sainsbury's.

Booklet features £5 worth of money off coupons and an advertisement for Sainsbury's Group Gift Vouchers. The booklet also promotes a free calendar with the December issue of The Sainsbury's Magazine.
Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising campaign and features colour photographs.

Products promoted:

Baked goods (including bread):
Sainsbury's Boboli pizza bases, Sainsbury's American Style bakery range, Sainsbury's Muesli Loaf, Sainsbury's Dutch Almond Fingers

Soups:
Heinz Pasta Soup range, Knorr Stir & Serve soup range,

Ice cream:
Wall's Magnum Almond ice cream,

Cheese, dairy, margarine:
Sainsbury's Cottage Cheese range (new varieties), Kraft Light Philadelphia cream cheese, Sainsbury's Toddlers Fromage Frais, Sainsbury's Toddlers Yogurts, Lurpak Cheese Spread,

Pasta:
Buitoni Pasta, Sainsbury's Fresh Pasta large pasta parcels range,

Ready meals:
Sainsbury's American Style Mesquite Chicken Breasts, Sainsbury's Heat & Serve curries range, Sainsbury's Chicken Tikka,

Sauces:
Chicken Tonight sauces, Homepride sauces, Colman's Sauces for Tuna range, Sainsbury's curry cooking sauces range,

Soft drinks and hot beverages:
Kenco Rich Dark Roast instant coffee, Sainsbury's Alcohol Free cocktails range, Sainsbury's Sparklers range, Sainsbury's Crystal Spa water range, Frijj Fresh American Classic Shakes, Sainsbury's Gio and Diet Gio drinks,

Beers, wines and spirits:
new Antipodean (Australian and New Zealand) wines including Sainsbury's Australian Semillon Chardonnay, Sainsbury's Australian Shiraz Cabernet and various supplier branded wines,

Publications:
Sainsbury's 1000 Recipe Cookery Book, Sainsbury's Oz Clarke Pocket Wine Guide 1994, Sainsbury's Encyclopedia of Wine,

Toiletries:
Sainsbury's Sea Urchin bath range (Bubbly Boat Sponge, Daphne Duck Sponge, Wally Whale Wash, Cleo Crab Colour Change Foam Bath, Sammy Seal Slippery Scrub, Shiny Shark Shampoo), Palmolive 2 in 1 range, Imperial Leather Mild range, Sainsbury's Creme range, Sainsbury's Headway Anti-Dandruff Shampoo, Sainsbury's Crystal Spa,

Pet food:
Sainsbury's Supreme Cat Milk, Sainsbury's Gourmet Selection Moist & Tender Catfood,

Household goods:
Sainsbury's Pot Pourri Refresher Oil range, Sainsbury's Thickened and Fragranced Bleach range, Peaudouce Up & Go Training Pants, Sainsbury's Fast Acting Surface Limescale Remover, Sainsbury's Bathroom Cleaner;

Other non-food:
Sainsbury's The Jungle Book paper tableware range, The Jungle Book video, Disney Adventure Pocket Lights, Disney Aladdin tableware

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"New at Sainsbury's" booklet

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