"The Sainsbury's Guide to New in Store" booklet

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Confectionery Shaving products Alcoholic drinks Frozen food Non-food products Fresh food Packaging Cooking sauces Pet products Wine Frozen ready meals Household goods Cooked meats Marketing Crisps Pet food Red wine Groceries Laundry products Fresh desserts Advertising Desserts Cat food South African wine Canned food Toiletries Fresh pasta Leaflets Jelly Dog food White wine Canned meat Bubble bath Fresh poultry Sales promotions Dried pasta Italian food Fruit juices Canned pasta Deodorants Drinks Chicken Coupons Instant soups Healthy eating Orange juice

Booklet introducing new products in store.

Features a recipe for Warm Chicken Liver Salad and money-off vouchers for Sainsbury's Premium Pasta Sauces, Sainsbury's Creme Fruit Desserts and Sainsbury's 10 Cal Soup Drinks;
Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising campaign and features colour photographs.

Products featured are:

Grains:
Sainsbury's Cous Cous,

Pasta and pasta sauce:
Sainsbury's Pasta Fresca range, Sainsbury's Premium Pasta Sauce range, Sainsbury's Quick Cook Pasta range, Sainsbury's Crunch range of pasta shapes in tomato sauce

Ready meals:
Sainsbury's Filled Yorkshire Pudding range, Sainsbury's American Diner range (Kebangers, Chilli Dogs, Barbecue Burgers)
Findus Lean Cuisine Chicken Prosciutto with Pasta Carbonara,

Meat:
Sainsbury's Cooked Turkey, Honey-Roast Turkey, and Cooked Beef, Chicken Livers,

Desserts and puddings:
Sainsbury's Creme Fruit Desserts range, Sainsbury's Sugar Free Jelly range, Sainsbury's Duet Rice range

Snacks:
Sainsbury's Cornitos 6 Variety Pack, Sainsbury's Trim Bars,

Drinks (soft and alcoholic):
Sainsbury's 10 Calorie Soup Drink range, Sainsbury's Longlife Premium Florida Orange Juice,
Sainsbury's Cape range of South African wines,

Toiletries:
Sainsbury's fruit foaming bath essences and shower gels range, Sainsbury's Reflex Actiflex razor and blades, Sainsbury's Creme Moisturising Cream Bath and Cream Shower, Sainsbury's Xero Men's Body Sprays and Shower Gels,

Pet food:
Sainsbury's Select Diet canned and dry cat food and dog food range,

Household goods:
Sainsbury's Novon Washing Liquid, Novon Non-Biological, Novon Colour, and Novon Biological with Fabric Conditioner;

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"The Sainsbury's Guide to New in Store" booklet

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