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"Sainsbury's Svensational savings" 4-page leaflet promoting products on special offer during Sainsbury's World Cup 2002 promotion and featuring the copy "big cheers for big savings". The "Svensational" title is a play on words with the name of the then England football team manager Sven-Göran Eriksson.

Products on special offer (e.g. half price, "Buy one get one free", "3 for 2", and price savings) include:

Sainsbury's own brand products:
Meat and fish - Fresh Turkey Fillets, Salmon Fillets, Taste Summer Meat & Poultry, Fresh Extra Lean Beef Mince, BBQ Fine Cut Steaks, Peeled Prawns
Baked goods - Instore Bakery Hot Cross Buns
Fruit, vegetables, salads - Baking Potatoes, All Seasons Salad, Plum and Peach Punnets, Granny Smith Apples, Strawberries
Ready meals - Italian Ready Meals,
Drinks - Fresh Orange Juice and Apple Juice
Pizza - Pizzeria Range
Dairy - Bio Layered yoghurts
Snacks - Crisps
Desserts and puddings - Frozen Alabama Fudge Cake

Non-Sainsbury's products:
Beers, wines and spirits - Budweiser [lager], Bud Ice [lager], Bacardi Breezer [alcopop], Jindalee Chardonnay, Koonunga Hill Shiraz Cabernet, Hardys Stamp Chardonnay Semillon, Hardys Stamp Shiraz Cabernet, Stella Artois, Baileys Original Irish Cream, Smirnoff Ice, Carling, and Pimm's
Meat and meat products - Wall's Bacon, Turner Sausages, Herta Frankfurters, Birds Eye Original & Best Beef Burgers, Ross Grill Steaks
Desserts and puddings - Mars Ice Cream Bar Range
Dairy - Ski Yogurt
Snacks - Walkers Snacks Monster Munch, Squares, French Fries, Doritos, Cheetos, Footballs and Quavers
Sauces - Bertolli Sauces
Breakfast cereal - Nestle Cereal Partners (Sporties, Cheerios, Honey Cheerios and Clusters), Wotsits (Goalden Balls)
Ready meals - Findus Beef and Chicken & Leek Lasagne, Goodfella's Deep Pan 9" Pizza Range
Seafood - Young's Peeled Prawns
Toiletries - Charmin toilet tissue, Huggies Pull-Ups, Dove Range, Lynx Body Spray, Radox Showerfresh, L'Oreal Elvive Mousse, L'Oreal Kids range, Herbal Essences Shampoo & Conditioner, John Frieda Frizz-Ease
Pet food - Kitekat Single Serve Cat Food, Pedigree Dog Food, Paws Complete Cat Food, and Butcher's Dog Food
Photographic film - Kodak Gold 24 exp film

Leaflet features a competition to "win a car instantly! / one in ten chance to win instantly at Sainsbury's", an advertisement for Sainsbury's Bank ("Switch on to a great loan rate"), the slogan "Sainsbury's making life taste better for less" and a price-cutting knife logo.

Leaflet was available to customers at no charge as part of the "Sainsbury's making life taste better" advertising campaign and includes colour photographs.