"fresh ideas for autumn eating: Autumn at Sainsbury's" booklet

Brochure promoting autumn food lines including recipe ideas, colour photographs and an advertisement for Sainsbury's Bank. Suggestions of drinks to accompany meals are also included.

Brochure was available to customers at no charge as part of the "Sainsbury's Fresh food, fresh ideas" advertising campaign. The brochure was designed and produced by New Crane Communications.

The brochure is divided into the following sections:
"Harvest festival" - recipes promoting vegetables: spiced lamb patties with roasted squash, stir-fried sesame and ginger cabbage; sweet potato daupinoise; cream swede.
"Seasonal salads" - recipes for: warm chicken liver, avocado and bacon salad; smoked mackerel, mango and rocket salad; stuffed avocado.
"In the soup" - soup recipes: savoy cabbage, lentil and bacon soup; roasted onion and garlic soup with vegetable crisps; parmesan crisps; polenta croutons; Scotch broth; also promotes Sainsbury's Fresh Soups and stocks range.
"Hot roots" - recipes with root vegetables: rosti-topped pie; vegetable casserole and dumplings; baked lamb.
"Fast food" - promotes Sainsbury's ready meals
"Stock pot" - recipes promoting Oxo stocks and sauces: roast chicken with autumn vegetables; lamb chops with caramelised onion mash; chicken and leek pie; beef and aubergine layer pie.
"Something for everyone" - recipes promoting frozen ingredients: seafood paella; mixed fish florentine.
"New leaf" - promotes Sainsbury's Red Label Tea and speciality teas; recipe for Earl Grey tea bread.
"Back to school" - food for children (includes cooked meats, bakery products); recipes for: mini cheese and ham pasta; and refrigerator cookies.
"A la carte" - recipes for entertaining: prawn tempura with red pepper sauce; crab cakes with salsa; stuffed lobster gratin; glazed roast beef; Chinese roast pork; rack of lamb with pine nut crust.
"Fruit puddings" - recipes for: apple, pear and pecan upside down cake; poached mulled wine pears with mascarpone; orange shortbread; plum tarte tatin; cinnamon custard; brown soda bread and hazelnut ice cream.
"Wine cellar" - promotes wines.
"Bright nights" - promotes various sweet and savoury party foods, treats and snacks for Halloween and Bonfire Night; recipes for: apple gingerbread; spiced mixed nuts; bonfire cheeseburgers; toaste club sandwiches; sausages with spicy caramelised onion.
"In a pickle" - recipes for pickles and chutneys: plum chutney; golden pickled pears; spicy apple sauce; red grape chutney.
"Best brews" - promotes beers including lagers.
"World dishes" - recipes with cooking sauces and marinades (Sharwood's, Sacla, Sainsbury's, Walnut Ridge and Old El Paso products): kalana curried lamb; penne with tomato and artichokes; beef in black bean sauce; Chinese noodle stir-fry; Thai penang curry; chorizo quesadillas; Cape Malay curry; and crab tostadas.
"Cold front" - promotes cold remedies and medicines.
"Home insurance for 20% less with our instant no-claims discount. Cracking" advertisement for Sainsbury's Bank Home Insurance.
"Discover hundreds of tasty recipes ...in seconds" advertisement for recipes on www.sainsburys.co.uk website.

The brochure is introduced by Sainsbury's Brand Director David McNair and features 'meet the expert' introductions by Sainsbury's staff: Tony Truesdale (vegetables), Barry Blackmore (frozen food), Amanda Heffer (beer), and Justin James (international food).