Ranges promotional material
This series contains promotional material for products available across the store, rather than a specific product type. Where promotional material refers to...
- Ref. No: SA/MARK/ADV/3/1/5
- Format: Printed Material
- Date: 1994-2000s
- Level: SubSeries
- Extent: 3 files
- Access: Open
"Special Selection" range1994-2000s
Sainsbury's 'Special Selection' range launched in 1994. It offered the highest quality gourmet foods from Britain, Italy and the rest of the world. The range offered customers the opportunity to buy...
"Occasions" and "Party!"1990s-2000
The "Occasions" range included prepared party foods designed for entertaining. The "Party!" range offered similar products at a lower price point. This file includes promotional material for...
"Be Good to Yourself" range1999
The "Be Good to Yourself" range was launched in 1999 and offered products across the whole of the store. Products in the range were formulated to be at least 20% lower in fat than the standard...
The "Freefrom" range was launched on 26 June 2002 as part of the "Eat your Way to Better Health" campaign. It includes dairy-free, wheat-free and gluten-free products for customers with food allergies...
"SO organic" range
Promotional material for Sainsbury's SO Organic range of organic foods. The range was introduced in 2005 (for more information see Sainsbury's Journal September 2005 page 11).
'Sainsbury's Kids' range2007
Promotional material for the Sainsbury's Kids range of various food products designed for children. The range was introduced in February 2006 and replaced the Blue Parrot Café range.
This series contains promotional material for products available across the store, rather than a specific product type. Where promotional material refers to a single product type, it can be found in SA/MARK/ADV/3/2. This also applies to specific products from within a range- for example, promotional material solely advertising 'Special Selection' olive oil would be found in SA/MARK/ADV/3/2/1/8 'Spreads, preserves, sauces, condiments, herbs, spices, cooking oils'.
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