"Your recipe for success" customer competition leaflet

Promotional competition leaflet inviting customers to create an original, nutritious recipe using no more than 10 different ingredients for entry in a nationwide competition being run as part of Sainsbury's healthy eating promotion. The healthy eating promotion was launched throughout Sainsbury's and Savacentre stores on 6 Sept [1994]. In the competition there would be a winner from every Sainsbury's and Savacentre store, who would then go through to a regional final - five winners from each of the regional finals would then go to the final round.

Leaflet includes a list of prizes (the winning recipe was to be filmed as part of Sainsbury's TV recipe campaign and shown on television in the Spring of 1995), details about what the judges would be looking for, a competition entry form, details about how and when the competition would be judged, and general rules and conditions. The leaflet also features the slogan "Sainsbury's. Where good food costs less".