"Fresh ideas. Party Cakes" leaflet

Leaflet promoting Sainsbury's selection of decorated party cakes available in Madeira, rich fruit and chocolate sponge varieties.

Features a brief description, price and colour photograph of each product, and a year planner on the back page for customers to note all their important celebrations. Range is endorsed by Jane Asher, and decoration themes include children's television and cartoon characters, football, birthdays, and "ready to decorate" iced cakes.

Cakes featured: Teletubbies; Wallace and Gromit; Spice Girls; Tom Kitten; Mr Tickle (Mr Men); Toy Story; Country Companions Cake; Lady and the Tramp; Caterpillar Cake; Little Miss Naughty (Mr Men); Sweet Treasures; Dennis and Gnasher Cake (Dennis The Menace); Happy Birthday Cake; Scary Spider Cake; Football Cake; FA Team Shirts (20 varieties, decorated with all 20 FA Premier league team strips); Harry Hoppit Cake; Rose Cake; Large Party Cake; Seriously Chocolatey Cake; Champagne Cake; Winnie the Pooh Cake; Noddy Cake; Grand Prix Cake; Iced Madeira Cake; and Iced Rich Fruit Cake.

Leaflet features the "Sainsbury's Fresh food, fresh ideas" slogan.