Promotional postcards featuring the slogan "Sainsbury's, Fresh food, fresh ideas". Each postcard includes a colourful photograph, an adjective beginning with the letter "f", and text to promote a particular product as well as the new "Fresh food, fresh ideas" advertising campaign/company image:
"Fiery." - "Sainsbury's stock 6 kinds of chilli.";
"Filled." - "Sainsbury's cream cakes are freshly creamed in the store.";
"Fleshy." - "A sweet, fresh Galia melon will have distinctive webbing on its skin.";
"Float." - "Fresh cherries have bright stalks not brown.";
"Fragrant." - "Sainsbury's stock 14 kinds of exotic fruit.";
"Fruity." - Sainsbury's sell 35 different varieties of apple throughout the year.".
1990s- 2000s
"Fresh food, fresh ideas" promotional postcards
Promotional postcards featuring the slogan "Sainsbury's, Fresh food, fresh ideas". Each postcard includes a colourful photograph, an adjective beginning with the letter "f", and text to promote a particular product as well as the new "Fresh food, fresh ideas" advertising campaign/company...
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- Ref. No: SA/MARK/ADV/3/2/1/16/1/3/12
- Format: Printed Material
- Date: [1997]
- Level: File
- Extent: 6 items
- Access: Open
"fiery." postcard
[1997]Includes note "Sainsbury's stock 6 kinds of chilli." and "Sainsbury's, Fresh food, fresh ideas." slogan. The card appears to have been produced or distributed by London Cardguide Ltd.
SA/MARK/ADV/3/2/1/16/1/3/12/1
"filled." postcard
[1997]Includes image of éclair, note "Sainsbury's cream cakes are freshly creamed in the store.", and "Sainsbury's, Fresh food, fresh ideas." slogan. The card appears to have been produced or distributed...
SA/MARK/ADV/3/2/1/16/1/3/12/2
"fleshy." postcard
[1997]Includes note "A sweet, fresh Galia melon will have distinctive webbing on its skin." and "Sainsbury's, Fresh food, fresh ideas." slogan. The card appears to have been produced or distributed by...
SA/MARK/ADV/3/2/1/16/1/3/12/3
"float." postcard
[1997]Includes note "Fresh cherries have bright stalks not brown." and "Sainsbury's, Fresh food, fresh ideas." slogan. The card appears to have been produced or distributed by London Cardguide Ltd.
SA/MARK/ADV/3/2/1/16/1/3/12/4
"fragrant." postcard
[1997]Includes image of starfruit, note "Sainsbury's stock 14 kinds of exotic fruit.", and "Sainsbury's, Fresh food, fresh ideas." slogan. The card appears to have been produced or distributed by London...
SA/MARK/ADV/3/2/1/16/1/3/12/5
"fruity." postcard
[1997]Includes note "Sainsbury's sell 35 different varieties of apple throughout the year." and "Sainsbury's, Fresh food, fresh ideas." slogan. The card appears to have been produced or distributed by...
SA/MARK/ADV/3/2/1/16/1/3/12/6
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