Available to customers at no charge and promoting over 300 recipe dishes. Meals from all over the world are promoted such as the Orient (Chinese, Japanese and Malaysian-style dishes), India, Italy (pasta and pizza), and 'lighter eating' ready meals (95% fat free), traditional fresh and frozen ready meals (chicken casserole,and dumplings, cheese and onion pie, and colcannon mashed potato), and vegetarian meals (Sainsbury's Quorn and other meat-free dishes, Italian meals and vegetarian toad-in-the-hole).
Guide features a colour-code scheme to help customers identify each range of chilled ready meals in store, colour photographs and various wine suggestions. Features both chilled and frozen dishes, and both own-brand and supplier branded products.
1990s-2000s
"Sainsbury's Great World Dishes" booklet
Available to customers at no charge and promoting over 300 recipe dishes. Meals from all over the world are promoted such as the Orient (Chinese, Japanese and Malaysian-style dishes), India, Italy (pasta and pizza), and 'lighter eating' ready meals (95% fat free), traditional fresh and frozen ready...
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- Ref. No: SA/MARK/ADV/3/2/1/21/1/3/11
- Format: Printed Material
- Date: [1998]
- Level: File
- Extent: 1 item
- Access: Open
Marketing
Chilled ready meals
Italian food
Frozen pizza
Advertising
Fresh pasta
Japanese food
Frozen ready meals
Customer magazines
Fresh pizza
Mexican food
American food
Pies
Food for special diets
Chinese food
Quiches
Vegetarian food
Curry
Frozen food
Healthy eating
Fresh food
Indian food
Frozen pies
26
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