The price list covers the full range of Sainsbury's products, i.e. meat, poultry and game, groceries and provisions.
It is hard to see any order in the layout of the pamphlet although similar products from the various departments are listed next to each other. In general dairy products are listed at the start of the pamphlet, groceries and "sundries" (mostly charcuterie) in the middle and meat and poultry at the end.
Each page is headed with a title stating the nature of the products listed on those pages and a line drawing of typical products, at the foot of each page there is a promotional slogan. The front cover is illustrated with a line drawing of a rooster and hens outside a henshouse; the back cover features an advertisement for Genuine Old York Hams captioned "The Shop Window This Week". The pamphlet has 32 folios. Indexed, and the final page has allocated space for a shopping list.
The price list was valid for a fortnight, subject to market variations.
Two copies of one pamphlet. both copies contain a looseleaf folio giving recipes for English Hare and Leg of Mutton steaks unde the title "Sainsbury Suggestion for Your Menu"; ingredients which could be bought at Sainsbury's are marked with an asterisk.
Multiple product types price lists
"Good Food. J. Sainsbury" price list
The price list covers the full range of Sainsbury's products, i.e. meat, poultry and game, groceries and provisions.
It is hard to see any order in the layout of the pamphlet although similar products from the various departments are listed next to each other. In general dairy products are listed...
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It is hard to see any order in the layout of the pamphlet although similar products from the various departments are listed next to each other. In general dairy products are listed...
- Ref. No: SA/MARK/ADV/3/3/1/26
- Format: Printed Material
- Date: 30 Nov 1936
- Level: Item
- Extent: 1 item
- Access: Open
18
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