This series contains recipe cards issued free of charge to Sainsbury's customers. The cards have been sorted by advertising campaign slogan. Most cards contain a recipe, colour photograph, and tips, with later cards also providing nutritional information.
Where cards do not carry a campaign slogan, they can be found in SA/MARK/ADV/3/4/1.
Other Sainsbury's recipes can be found in SA/PUB Publications. SA/PUB includes Sainsbury's recipe books, and also some early recipe cards (late 1970s-1980s). As these sets of recipe cards were purchased by customers, rather than given away for free, they have been kept with Publications.
Customer promotional material
Recipe cards
This series contains recipe cards issued free of charge to Sainsbury's customers. The cards have been sorted by advertising campaign slogan. Most cards contain a recipe, colour photograph, and tips, with later cards also providing nutritional information.
Where cards do not carry a campaign...
Read all
Where cards do not carry a campaign...
- Ref. No: SA/MARK/ADV/3/4
- Format: Printed Material
- Date: [1960s-2014]
- Level: Series
- Extent: 959 items
- Access: Open
Recipe cards not affiliated with any specific advertising campaign. This includes some early recipe promotional material, which differs in format from...
Recipe cards branded with the 'Where good food costs less' campaign slogan.
Recipe cards available to customers free of charge as part of the 'Everyone's Favourite Ingredient' campaign.
Recipe cards available to customers free of charge as part of the "Special food at everyday prices" campaign.
Recipe cards available to customers free of charge as part of the "Fresh food, Fresh Ideas" campaign.
Recipe cards available to customers free of charge as part of the "Sainsbury's, making life taste better" campaign.
Recipe cards available to customers free of charge as part of the 'Live Well for Less' campaign.
Related content
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Books and other publications relating to food and drink published for Sainsbury's and sold in Sainsbury's stores. The majority of these are cookery books containing recipes, but other publications include books on wine and recipe cards sold in stores. Sainsbury's first started selling cookery publications under its own brand in the 1970s including 'Sainsbury's help you add variety to your diet' in 1972, 'Food for One' and various recipe cards. From the 1980s to the present day, Sainsbury's have however been offering a much more extensive range of own-brand food and drink publications. This includes various extensive series of publications such as the 'Sainsbury's Recipe Library'. Recipe cards which were given away free of charge in stores are not included in this sub-subfonds - see SA/MARK/ADV/3/4.
Sainsbury's food and drink publications
SA/PUB/1
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Three duplicate copies of a recipe pack produced by Sainsbury's Home Economics Department. Recipes came from Sainsbury's Home Economics Department and from Sainsbury's Meal of the Month published in Family Circle Magazine. The pack consists of a cardboard wallet containing nine A4 sheets, seven of which feature recipes, one of which is blank and one of which is a title sheet. Recipes: Spiced Apple Flan; Mincemeat Rolls; Lemon Yogurt Sauce; Quiche Lorraine; Asparagus Dip; Cottage Cheese Dip; Cottage Cheese and Gherkin Dip; Lemon and Ginger Flan; Cheese and Onion Tart; Talmouse Haddock Savoury Pie. Copy 1 has an illegible handwritten note on the front cover of one wallet, and is missing the title sheet. Copy 3 is missing the blank sheet and the title sheet.
'Recipes from Sainsbury's' (recipe pack)
SA/PUB/1/39
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