This series contains recipe cards issued free of charge to Sainsbury's customers. The cards have been sorted by advertising campaign slogan. Most cards contain a recipe, colour photograph, and tips, with later cards also providing nutritional information.
Where cards do not carry a campaign slogan, they can be found in SA/MARK/ADV/3/4/1.
Other Sainsbury's recipes can be found in SA/PUB Publications. SA/PUB includes Sainsbury's recipe books, and also some early recipe cards (late 1970s-1980s). As these sets of recipe cards were purchased by customers, rather than given away for free, they have been kept with Publications.
No campaign recipe cards
[1960s]-2010Recipe cards not affiliated with any specific advertising campaign. This includes some early recipe promotional material, which differs in format from the later campaign-based recipe cards, but which...
SA/MARK/ADV/3/4/1
"Where good food costs less" recipe cards
[c. 1994-c. 1996]Recipe cards branded with the 'Where good food costs less' campaign slogan.
SA/MARK/ADV/3/4/2
"Everyone's Favourite Ingredient" recipe cards
[1991-c. 1996]Recipe cards available to customers free of charge as part of the 'Everyone's Favourite Ingredient' campaign.
SA/MARK/ADV/3/4/3
"Special food at everyday prices" recipe cards
[1997]Recipe cards available to customers free of charge as part of the "Special food at everyday prices" campaign.
SA/MARK/ADV/3/4/4
"Fresh Food, Fresh Ideas" recipe cards
[c. 1997-c. 1999]Recipe cards available to customers free of charge as part of the "Fresh food, Fresh Ideas" campaign.
SA/MARK/ADV/3/4/5
"Making Life Taste Better" recipe cards
[1999-2004]Recipe cards available to customers free of charge as part of the "Sainsbury's, making life taste better" campaign.
SA/MARK/ADV/3/4/6
"Try Something New Today" recipe cards
[2005-2011]SA/MARK/ADV/3/4/7
"Live Well for Less" recipe cards
Sep 2011-Oct 2014Recipe cards available to customers free of charge as part of the 'Live Well for Less' campaign.
SA/MARK/ADV/3/4/8
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