Promotional recipe cards, available to customers at no charge, for 17 different meal ideas which formed part of the 'Sainsbury's. Everyone's favourite ingredient.' advertising campaign.
The campaign included television advertisements featuring celebrities narrating recipe instructions whilst the dish is prepared. The recipe cards feature the recipes seen on television and are held in a plastic wallet entitled "Sainsbury's Simply take...recipe collection". Also includes a ring binder with plastic pockets to hold the cards (this also features the slogan "Sainsbury's Where good food costs less").
"Sainsbury's Recipe for Mozzarella Pasta Penne" recipe card
[1991-1992]SA/MARK/ADV/3/4/3/1/1
"Sainsbury's Recipe for Lemon Chicken Salad" recipe card
[1991]SA/MARK/ADV/3/4/3/1/2
"Sainsbury's Recipe for Salmon Parcels with watercress sauce" recipe card
[1991-1992]Same as SA/MARK/ADV/3/4/3/1/4, except for amendments relating to watercress. This recipe was featured on television on two separate occasions, which may explain the two versions of the recipe card
SA/MARK/ADV/3/4/3/1/3
"Sainsbury's Recipe for Salmon Parcels with watercress sauce" recipe card
[1991-1992]Same as SA/MARK/ADV/3/4/3/1/3, except for amendments relating to watercress. This recipe was featured on television on two separate occasions, which may explain the two versions of the recipe card
SA/MARK/ADV/3/4/3/1/4
"Sainsbury's Recipe for Continental Frittata" recipe card
[1991-1992]Same as SA/MARK/ADV/3/4/3/1/6, except for different photographs. This recipe was featured on television on two separate occasions, which may explain the two versions of the recipe card
SA/MARK/ADV/3/4/3/1/5
"Sainsbury's Recipe for Continental Frittata" recipe card
[1991-1992]Same as SA/MARK/ADV/3/4/3/1/5, except for different photographs. This recipe was featured on television on two separate occasions, which may explain the two versions of the recipe card
SA/MARK/ADV/3/4/3/1/6
"Sainsbury's Recipe for Prawns with Mustard & Coriander" recipe card
[1991]SA/MARK/ADV/3/4/3/1/7
"Sainsbury's Recipe for Mincemeat Parcels" recipe card
[1991-1992]SA/MARK/ADV/3/4/3/1/8
"Sainsbury's Recipe for Fresh Fruit Brulée made with Crème Fraîche" recipe card
[1991-1992]SA/MARK/ADV/3/4/3/1/9
"Sainsbury's Recipe for Fresh Tagliatelle with Bacon and Pesto" recipe card
[1992-1993]SA/MARK/ADV/3/4/3/1/10
"Sainsbury's Recipe for Chicken & Passata Casserole" recipe card
[1992-1993]SA/MARK/ADV/3/4/3/1/11
"Sainsbury's Recipe for Pepper Crusted Fish in a warm Lime and Coriander Vinaigrette" recipe card
[1993]SA/MARK/ADV/3/4/3/1/12
"Sainsbury's Recipe for Beef Stir Fry" recipe card
[1993]SA/MARK/ADV/3/4/3/1/13
"Sainsbury's Recipe for Scrambled Eggs with Smoked Salmon" recipe card
[1993]SA/MARK/ADV/3/4/3/1/14
"Sainsbury's Recipe for Last Minute Christmas Puddings" recipe card
[1993]SA/MARK/ADV/3/4/3/1/15
"Sainsbury's Recipe for Farfalle Pasta with Parma Ham" recipe card
[1994]SA/MARK/ADV/3/4/3/1/16
"Sainsbury's Recipe for Mascarpone & Lime Torte" recipe card
[1994]SA/MARK/ADV/3/4/3/1/17
"Sainsbury's Recipe for Turkey and Apricot Bake" recipe card
[c. 1994]Includes "Healthy Balance" logo
SA/MARK/ADV/3/4/3/1/18
"Sainsbury's Recipe for Thai Grilled Chicken" recipe card
[c. 1994]SA/MARK/ADV/3/4/3/1/19
"Sainsbury's Recipe for Chicken Zorba" recipe card
[c. 1995]SA/MARK/ADV/3/4/3/1/20
"Sainsbury's Simply take... recipe collection" wallet for recipe cards
[1991-c. 1995]SA/MARK/ADV/3/4/3/1/21
"Sainsbury's. Everyone's favourite ingredient. …for all your favourite recipe cards." ring binder for recipe cards
[1991-c. 1995]Also includes "Where good food costs less" slogan
SA/MARK/ADV/3/4/3/1/22
"Sainsbury's Recipe for Spicy Sausage Ragout" recipe card
[c. 1995]SA/MARK/ADV/3/4/3/1/23
"Sainsbury's Recipe for Blush Apple Tatin" recipe card
[c. 1995]Includes English Apples & Pears logo.
SA/MARK/ADV/3/4/3/1/24
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