"Cook and keep" promotional recipe cards available to customers at no charge as part of the "Sainsbury's Fresh food, Fresh Ideas" advertising campaign.
Apart from SA/MARK/ADV/3/4/5/1/1-2, all cards feature a photograph of a finished recipe on front and instructions and nutritional information with a photograph of ingredients on reverse; most feature a wine or other drink suggestion to go with the recipe. Apart from SA/MARK/ADV/3/4/5/1/1-2, they are colour coded according to the following categories: "Dairy", "Delicatessen", "Desserts", "Fish", "Fruit", "Meat", "Miscellaneous", "Store cupboard" and "Vegetables".
All cards feature at least one of the following slogans: "A Sainsbury's Fresh recipe idea", "Simply special", "Quick and easy" and "Family choice", and use the following products:
Sainsbury's Smoked Back Bacon;
Sainsbury's Smoked Crispy Bacon;
Cooked meats, meat pies and sausages etc.:
Sainsbury's Wafer Thin Roast Chicken;
Sainsbury's French Roule with Garlic and Parsley;
Canadian Extra Mature Cheddar;
Sainsbury's Soured Cream;
Sainsbury's Welsh Goat's Cheese with Herbs de Provence;
Sainsbury's Crème Fraîche;