"Cook and keep" promotional recipe cards available to customers at no charge as part of the "Sainsbury's Fresh food, Fresh Ideas" advertising campaign.
Apart from SA/MARK/ADV/3/4/5/1/1-2, all cards feature a photograph of a finished recipe on front and instructions and nutritional information with a photograph of ingredients on reverse; most feature a wine or other drink suggestion to go with the recipe. Apart from SA/MARK/ADV/3/4/5/1/1-2, they are colour coded according to the following categories: "Dairy", "Delicatessen", "Desserts", "Fish", "Fruit", "Meat", "Miscellaneous", "Store cupboard" and "Vegetables".
All cards feature at least one of the following slogans: "A Sainsbury's Fresh recipe idea", "Simply special", "Quick and easy" and "Family choice", and use the following products:
Bacon:
Sainsbury's Smoked Back Bacon;
Sainsbury's Smoked Crispy Bacon;
Cooked meats, meat pies and sausages etc.:
Sainsbury's Wafer Thin Roast Chicken;
Toulouse Sausages;
Napoli salami
Dairy products:
Sainsbury's French Roule with Garlic and Parsley;
Canadian Extra Mature Cheddar;
Sainsbury's Soured Cream;
Sainsbury's Welsh Goat's Cheese with Herbs de Provence;
Sainsbury's Crème Fraîche;
Parmigiano Reggiano;
Davidstow Cheddar;
Dolcelatte
Delicatessen foods:
Feta and Olive Mix;
Fresh meat:
Gammon joint;
wild boar chops;
sirloin steak;
wild boar;
minced beef;
beef joint;
Sainsbury's Oak Smoked Gammon Steaks
Canned goods:
Nestle sweetened condensed milk;
Cereals, rice and pasta:
Riso Gallo Carnaroli Italian Risotto Rice;
Sainsbury's Medium Egg Noodles,
Spreads, preserves, sauces, condiments, herbs, spices, cooking oils:
creamed coconut;
fresh pesto sauce;
Sainsbury's Fresh Sauces;
Sharwood's Hoi-Sin Sauce;
Thai dipping sauce;
Sainsbury's Extra Virgin Olive Oil;
Sainsbury's Lemon Flavoured Olive Oil;
Sainsbury's Chinese Acacia Honey;
Sainsbury's Malay Pineapple Curry Fresh Noodle Sauce ('Oriental flavours');
Sainsbury's Lemon Flavoured Oil
fresh produce:
Jersey potatoes;
organic bananas;
Forelle pears;
fresh asparagus;
summer berries;
mango;
starfruit;
apple bananas;
Oso sweet onions;
pak choi;
raspberries;
paw paw;
organic carrots;
passion fruit;
Ocean Spray cranberries;
Anya potatoes;
spinach
fish:
marlin steaks;
cod fillet;
Tiger prawns;
Mississippi catfish
smoked haddock
ready-prepared foods:
Pasta Fresca;
Sainsbury's Fresh Italian Lasagne Sheets;
Fresh Colcannon mash potato
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