1990s-2000s

Leaflet on Sainsbury's 'LoSalt' salt calculator which give the sodium and salt content of various foods, including ready meals, bread and cakes, biscuits, cheeses, meat and protein, cereal, snacks,...

SA/MARK/ADV/3/5/3/1

Leaflet outlining Sainsbury's activities, achievements and goals. Includes: Shaw's; property development; Multibuy offers; customer service; conservation (environmental issues); employment and...

SA/MARK/ADV/3/5/3/2

Leaflet issued 'in light of current public concern' over the Bovine Spongiform Encephalopathy (BSE) crisis. The leaflet outlines Sainsbury's beef supply chain, stating that in 1990 it 'became the...

SA/MARK/ADV/3/5/3/3

Leaflet introducing Sainsbury's new Healthy Eating Symbol (blue triangle). Leaflet states that Sainsbury's will launch new nutritional labelling on their packaging, including calorie and fat content...

SA/MARK/ADV/3/5/3/4

Free leaflet, 'Hints for home hygiene' and a free liquid crystal fridge thermometer. According to the leaflet, all customers had to do was ask at the check-out for details of the thermometer. Also...

SA/MARK/ADV/3/5/3/5

SA/MARK/ADV/3/5/3/6

Information leaflet introducing unit pricing to Sainsbury's shoppers, entitled 'A Sainsbury's Guide- Comparing Prices. Can you tell at a glance which one is cheaper?'. Cover shows two jars of pasta...

SA/MARK/ADV/3/5/3/7

Leaflet promoting Sainsbury's allergies information leaflets. Allergies include: nuts; gluten (Coeliac disease); shellfish; soya; milk; eggs. The leaflet advises customers to ask at the tobacco kiosk...

SA/MARK/ADV/3/5/3/8

Customer information leaflet explaining a new service which allows customers to weigh and price their own fruit and vegetables. With slogan 'Special food at everyday prices'.

SA/MARK/ADV/3/5/3/9

Leaflet relating to nutrition and healthy eating. With recipes and serving suggestions, cooking tips and nutritional information. Also includes planner for a daily diet. Issued as part of the...

SA/MARK/ADV/3/5/3/10

Leaflet relating to nutrition and healthy eating entitled 'Balancing diets for hectic lifestyles'. Includes food wheel and nutritional information, as well as a guide to labelling. With slogan...

SA/MARK/ADV/3/5/3/11

Leaflet relating to nutrition and healthy eating. Includes guide to portions, servings, snacking, five-a-day and children's foods. Also gives information about Sainsbury's nutritional labelling and...

SA/MARK/ADV/3/5/3/12

Booklet produced jointly by Sainsbury's and the British Diabetic Association to help customers choose foods when they do their supermarket shopping. Booklet is split into sections like a supermarket...

SA/MARK/ADV/3/5/3/13

Leaflet entitled 'The Sainsbury's Food Challenge: Are you eating a healthy diet?'. Includes food wheel, information on nutritional labelling and calorie guide, with a chart for customers to tick off...

SA/MARK/ADV/3/5/3/14

Customer information leaflet about Sainsbury's new tomato puree (Sainsbury's Californian Tomato Puree Double Concentrate) made with genetically modified (GM) tomatoes. Includes information about GM...

SA/MARK/ADV/3/5/3/15

"Sainsbury's Nutrition Matters" leaflet including information on nutritional labelling and symbols, food wheel, guide to terminology and cooking tips. With slogan 'Sainsbury's: Where the environment...

SA/MARK/ADV/3/5/3/16

Leaflets containing customer information about colds and flu and the products available to treat them. One booklet is entitled 'A Sainsbury's care guide: coughs, colds and flu' with slogan 'Everyone's...

SA/MARK/ADV/3/5/3/17

Leaflets outlining Sainsbury's policy with regard to organic food and provides information about oganic food, including its pricing. Also includes lists of Sainsbury's organic products, and an article...

SA/MARK/ADV/3/5/3/18

"You voted for it Now it's in store" promotional advice leaflets incorporating recipes, available to customers at no charge as part of the "Sainsbury's Fresh food, fresh ideas" advertising campaign. ...

SA/MARK/ADV/3/5/3/19

Information leaflet on use of genetically modified soya in UK foods. Explains Sainsbury's position on the use of GM soya, and the labelling of these foods. With slogan 'Fresh Food, Fresh Ideas'.

SA/MARK/ADV/3/5/3/20

Leaflet which provides the answers to customers' questions about why the Sainsbury's chiller cabinet looks like it does, the difference between a margarine and a low fat spread, and how different...

SA/MARK/ADV/3/5/3/21

Leaflet introducing Sainsbury's 'Take 5' 5-a-day plan, encouraging customers to eat 5 portions of fruit and vegetables per day. Includes recipes and nutritional information. Recipes for Red Peppers...

SA/MARK/ADV/3/5/3/22

Information leaflet guiding customers through the transition to shopping in grams and kilograms. This applies to loose fruit and vegetables, pick and mix sweets and salad bars. All retailers were...

SA/MARK/ADV/3/5/3/23

Leaflet produced by Sainsbury's in association with The British Dietetic Association, promoting Food Awareness Week. Includes tips to help eat five portions or fruit and vegetables per day, with...

SA/MARK/ADV/3/5/3/24

Information leaflet including guide to understanding labelling and symbols for: vegetarian; kosher; Healthy Balance; folic acid; gluten free; sugar; fat; fibre; vitamins and minerals and calories....

SA/MARK/ADV/3/5/3/25

Leaflet with information about labelling, 'Healthy Balance' logo, food groups chart, portion guide, and notes on use of sodium and alcohol. Also includes recipes for chicken and ginger broth and...

SA/MARK/ADV/3/5/3/26

Information leaflet with nutritional information, guide to labelling, 'Healthy balance' blue triangle symbol, food wheel, food ideas and cooking tips, guide to vitamins and minerals. Also includes...

SA/MARK/ADV/3/5/3/27

"nutrition" information leaflet promoting 'functional foods' which have been specifically developed to provide a particular health benefit over and above the usual nutritional value of food. Products...

SA/MARK/ADV/3/5/3/28

Sainsbury's information leaflets on baby and childcare subjects. With slogan 'Making life taste better'.

SA/MARK/ADV/3/5/3/29

Leaflet promoting meat, poultry and fish as part of a balanced diet. Leaflet includes advice about healthy eating (drawing attention to Sainsbury's "Healthy Balance" symbol, nutrition labels and...

SA/MARK/ADV/3/5/3/30

Newsletter promoting Sainsbury's "new and exciting ventures in organic foods". It is stated that it is the first issue of a quarterly newsletter (no subsequent issues however can be currently found in...

SA/MARK/ADV/3/5/3/31

Booklet produced in association with the British Diabetic Association featuring information about diabetes and advice on healthy eating (drawing attention to Sainsbury's "Healthy Balance" symbol,...

SA/MARK/ADV/3/5/3/32

"diabetes / fresh recipe ideas for all the family" leaflet produced in association with the British Diabetic Association featuring advice on taking steps towards healthier cooking, three recipes and...

SA/MARK/ADV/3/5/3/33

Information booklet featuring recipes and tips to help people with diabetes choose a balanced diet. Booklet also draws customers' attention to Sainsbury's "Healthy Balance" symbol, nutrition labels...

SA/MARK/ADV/3/5/3/34

Customer information flyer produced in association with the British Diabetic Association featuring a checklist for customers to see if they may be at increased risk of diabetes, a list of symptoms and...

SA/MARK/ADV/3/5/3/35

Information booklet providing guidance on healthier eating including information about food groups and how to achieve a well-balanced diet, Sainsbury's product labels and symbols (including Guideline...

SA/MARK/ADV/3/5/3/36

"Eat your way to better health" booklet promoting Sainsbury's as the store that makes it "easier and tastier than ever to follow a healthier diet every day". Booklet includes photographs, product...

SA/MARK/ADV/3/5/3/37

Leaflet includes guide to Sainsbury's range of food wrapping (including food bags, wrappings and foils), questions and answers, and recipes (Trout Stuffed with Parma Ham; Lamb in Red Wine Marinade;...

SA/MARK/ADV/3/5/3/38

The leaflet outlines the ways in which Sainsbury's ensure optimum food safety. Includes: food safety chain; safe stores; temperature monitoring; Microban products; food labelling; suppliers; feature...

SA/MARK/ADV/3/5/3/39

Booklet entitled 'Sainsbury's and the Environment: The air that we breathe' , with strapline 'Sainsbury's. Where environment matters'. Topics include: air quality; asthma and breathing problems due...

SA/MARK/ADV/3/5/3/40