"Meatfree - your choice" leaflet

Leaflet promoting Sainsbury's development of a wide range of meatfree or vegetarian products in recognition that 60% of its customers indicated in a vote (about the things they wanted to see in store) that they wanted to cut down on their meat intake. Products advertised include Sainsbury's Frozen Meatfree range, Sainsbury's chilled vegetarian meals, Sainsbury's Green Cuisine frozen vegetable ready meals, Quorn Ready Meals, and vegetarian cheeses; features colour photographs.

Leaflet was part of the "You voted for it Now it's in store" series of booklets and leaflets, and was available to customers at no charge as part of the "Sainsbury's Fresh food, fresh ideas" advertising campaign.