"More lower fat choices" booklet

Booklet promoting the company's recognition of the fact that healthy eating is becoming a way of life for many and its following development of lower fat options across the store.

Features advice on healthy eating (drawing attention to Sainsbury's "Healthy Balance" symbol, nutrition labels and Guideline Daily Amounts), and promotes lower fat products such as fresh produce, frozen or canned fruit and vegetables, leaner cuts of meat, lower fat dairy products, 95% Fat Free ready meals range, cereals and pasta; includes colour photographs.

Booklet was part of the "You voted for it Now it's in store" series of booklets and leaflets, and was available to customers at no charge as part of the "Sainsbury's Fresh food, fresh ideas" advertising campaign.