Information leaflet introducing unit pricing to Sainsbury's shoppers, entitled 'A Sainsbury's Guide- Comparing Prices. Can you tell at a glance which one is cheaper?'. Cover shows two jars of pasta sauce (Ragu, Dolmio). Unit pricing shows the price per 100g, allowing shoppers to compare the prices of similar products.
Other products shown include Ruddles Butter, shampoos (Sainsbury's, Imperial Leather, Alberto V05) and Nescafe coffee.
1990s-2000s
"A Sainsbury's Guide - Comparing Prices" leaflet about unit pricing
Information leaflet introducing unit pricing to Sainsbury's shoppers, entitled 'A Sainsbury's Guide- Comparing Prices. Can you tell at a glance which one is cheaper?'. Cover shows two jars of pasta sauce (Ragu, Dolmio). Unit pricing shows the price per 100g, allowing shoppers to compare the prices...
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- Ref. No: SA/MARK/ADV/3/5/3/7
- Format: Printed Material
- Date: [1990s]
- Level: Item
- Extent: 1 item
- Access: Open
2
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