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Correspondence between Mr Alan Sainsbury and Francis Meynell of Mather & Crowther Ltd [advertising agents for Sainsbury's] in which Mr Alan invites Meynell to lunch and voices his pleasure with the reception accorded to the advertisements which appeared that week.

In his reply, Meynell accepts the lunch invitation and responds that he is glad to know that the immediate reaction to the advertising has been favourable and that the advertising agency must now build up the public response.