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Letter from T.D. Morison, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] to Alan J. Sainsbury, Esq. concerning the advertising agency's rejection of the Times [newspaper] for the "present" [70th Anniversary] advertising campaign in which he states the reasons for this decision and suggests that the Times be given consideration when discussing future developments instead of making any alterations in the agency's present scheme.