Material relating to 70th Anniversary advertising campaign

Memorandum written by Robert Sainsbury [Joint General Manager (Personnel and Administration)] regarding the Jubilee Campaign (1869-1939). Idea behind the campaign was to use the occasion of the...

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Plan of 70th Anniversary advertising for the above period by Mather and Crowther Ltd [advertising agents to Sainsbury's]. Advertisement series' 'theme-song' was approved to be "For 70 years the...

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Copy for 70th Anniversary advertising campaign 1939 entitled "70 Years of Progress. What Sainsbury's Stands for Today". Advertisement copy addresses the farmer, the customer and the staff.

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Draft copy for 70th Anniversary advertising campaign 1939 entitled "70 Years of Progress. What Sainsbury's Stands for Today". Draft copy addresses the farmer and Sainsbury's customers.

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Butter copy for 70th Anniversary advertising campaign 1939 under the headings of Freshness, Quality and Value, and including prices of butter.

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