Material relating to 70th Anniversary advertising campaign
- Ref. No: SA/MARK/ADV/4/1/15
- Date: 1938-1939
- Level: SubSeries
- Extent: 5 items
- Access: Open
Memorandum by Robert Sainsbury regarding 70th Jubilee Campaign22 Dec 1938
Memorandum written by Robert Sainsbury [Joint General Manager (Personnel and Administration)] regarding the Jubilee Campaign (1869-1939). Idea behind the campaign was to use the occasion of the...
Plan of 70th Anniversary advertisingFeb-June 1939
Plan of 70th Anniversary advertising for the above period by Mather and Crowther Ltd [advertising agents to Sainsbury's]. Advertisement series' 'theme-song' was approved to be "For 70 years the...
Copy for 70th Anniversary advertising campaign[15 Mar 1939]
Copy for 70th Anniversary advertising campaign 1939 entitled "70 Years of Progress. What Sainsbury's Stands for Today". Advertisement copy addresses the farmer, the customer and the staff.
Draft copy for 70th Anniversary advertising campaign1939
Draft copy for 70th Anniversary advertising campaign 1939 entitled "70 Years of Progress. What Sainsbury's Stands for Today". Draft copy addresses the farmer and Sainsbury's customers.
Butter copy for 70th Anniversary advertising campaign1939
Butter copy for 70th Anniversary advertising campaign 1939 under the headings of Freshness, Quality and Value, and including prices of butter.
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