Plan of 70th Anniversary advertising for the above period by Mather and Crowther Ltd [advertising agents to Sainsbury's].
Advertisement series' 'theme-song' was approved to be "For 70 years the shops of J. Sainsbury have played a vital part in distributing the nation's food" and specific advertisements included "70 years of Cheese", "70 years of Butter" and "Shopping Basket".
Material relating to 70th Anniversary advertising campaign
Plan of 70th Anniversary advertising
- Ref. No: SA/MARK/ADV/4/1/15/2
- Format: Document/Page/item
- Date: Feb-June 1939
- Level: Item
- Extent: 2 pages
- Access: Open
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