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Letter from J. Woods of Sainsbury's to C.E. Friedmann, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] returning proof 'B' of the "There's a welcome from BOTH sides of the counter at Sainsbury's" advertisement and passing on the Firm's comments about the preferred proof 'A' (of the two proofs) which include making the pre-war prices in the illustration illegible and making the word "BOTH" more clear by etching away the backgound behind the letters "BO".

The author of the letter also confirms that the Firm is keeping the agreed list of newspapers as, in the event of an unexpected staff shortage at any of the branches covered, J.S. may have to make a last minute cancellation.