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Sainsbury's testimonial releases, 1974-77

Ref. No: SA/MARK/ADV/4/13
Date: 1974-1977
Level: File
Extent: 1 box containing 4 folders
Access: Closed

Contains statements from 'Supershoppers' from Wandsworth, Putney, West Wickham, Stockwell, Lewisham and Bromley branches explaining why they shopped at Sainsbury's. With contracts between J Sainsbury Ltd and shoppers with the latter giving permission for their name, statement and photograph to be used in advertising for Sainsbury's with b/w photographs.

Also similar contracts with professional models used in the advertising of Sainsbury's brand tights.