Sainsbury's advertising brief and appointment of advertising agencies
- Ref. No: SA/MARK/ADV/4/3
- Date: c. 1985
- Level: Series
- Extent: 3 items
- Access: Open
"Sainsbury's advertising brief" document28 Jan 1985
Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role of advertising to Sainsbury's; target market;...
Document entitled "Advertising Agencies"[1980s]
Document entitled "Advertising Agencies", author unknown (signature at end is illegible). Document comprises a member of staff's arguments as to why the Company should appoint Abbott Mead Vickers...
"Sainsbury's advertising brief" questionnaire and marking schemec. 1985
"Sainsbury's advertising brief" questionnaire and marking scheme, apparently used by the Company to assess which advertising agency to appoint. Includes three main question headings: (1) How well...
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