Skip navigation Skip hierarchy
Sainsbury Archive Logo
3 results

"Sainsbury's advertising brief" document

28 Jan 1985

Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role of advertising to Sainsbury's; target market;...

SA/MARK/ADV/4/3/1

"Sainsbury's advertising brief" document

Document entitled "Advertising Agencies"

[1980s]

Document entitled "Advertising Agencies", author unknown (signature at end is illegible). Document comprises a member of staff's arguments as to why the Company should appoint Abbott Mead Vickers...

SA/MARK/ADV/4/3/2

Document entitled "Advertising Agencies"

"Sainsbury's advertising brief" questionnaire and marking scheme

c. 1985

"Sainsbury's advertising brief" questionnaire and marking scheme, apparently used by the Company to assess which advertising agency to appoint. Includes three main question headings: (1) How well...

SA/MARK/ADV/4/3/3

"Sainsbury's advertising brief" questionnaire and marking scheme