Sainsbury's advertising brief and appointment of advertising agencies
"Sainsbury's advertising brief" document
- Ref. No: SA/MARK/ADV/4/3/1
- Format: File/Folder
- Date: 28 Jan 1985
- Level: File
- Extent: 3 sheets
- Access: Open
Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role of advertising to Sainsbury's; target market; the Sainsbury's advertising proposition; other considerations (such as tone of voice and corporate slogan); and action to be taken.
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