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Document entitled "Advertising Agencies", author unknown (signature at end is illegible). Document comprises a member of staff's arguments as to why the Company should appoint Abbott Mead Vickers Ltd. as its advertising agency as opposed to Lowe Howard-Spink Campbell-Ewald.

Document is addressed to Mr P.J. Davis.

The author's arguments are made in light of the Company's "problem" which is to maintain its reputation for quality and innovation, while establishing itself as being competitively priced.