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"Sainsbury's advertising brief" questionnaire and marking scheme, apparently used by the Company to assess which advertising agency to appoint.

Includes three main question headings:
(1) How well has the Agency understood the brief? (max. 20 points);
(2) Has the Agency actually solved the problem? (max. 50 points);
(3) Can we work with the Agency; with a break down of further questions under each main question heading