"Sainsbury's advertising brief" questionnaire and marking scheme, apparently used by the Company to assess which advertising agency to appoint.
Includes three main question headings:
(1) How well has the Agency understood the brief? (max. 20 points);
(2) Has the Agency actually solved the problem? (max. 50 points);
(3) Can we work with the Agency; with a break down of further questions under each main question heading
Sainsbury's advertising brief and appointment of advertising agencies
"Sainsbury's advertising brief" questionnaire and marking scheme
- Ref. No: SA/MARK/ADV/4/3/3
- Format: File/Folder
- Date: c. 1985
- Level: Item
- Extent: 1 sheet
- Access: Open
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