Skip navigation Skip hierarchy
Sainsbury Archive Logo
Newspaper article from 'The London Standard' entitled "Saatchi loses Sainsbury".

Extract: "The country's biggest grocery network has just dropped Saatchi & Saatchi, the country's biggest advertising agency, in favour of Abbot Mead Vickers......Sainsbury's has been using Saatchi on its £3,500,000 TV and national press campaign for the last eight years, but recently decided it was time to take a look at its advertising approach on television......The supermarket company's problem is to maintain its reputation for quality and innovation, while establishing itself as being competitively priced".