Series of three television commercials with the “Sainsbury’s. Making Life Taste Better” slogan. The adverts focus on how the food was worth a lot more than the financial cost as a part of people’s daily life. Each advert is 30 seconds long. It is unclear whether these adverts were actually broadcast.
1. “Bread”. Advert showing bread being used in lots of meals, and for Alice to go and feed the ducks.
2. “Jane”. Advert showing Jane, a doctor drinking Sainsbury’s Columbian Ground Coffee and eating a Sainsbury’s Chocolate Chip Muffin during her coffee break.
3. “Ben”. Advert showing Ben, a boy watching a football match. He has a lucky ham, cheese and pickle sandwich made with Sainsbury’s ingredients.
Duration: 1 minute 48 seconds total. Advertising agency: Abbott Mead Vickers BBDO Ltd.
Design and production material for proposed television commercials
"Bread", "Jane" and "Ben" (possibly unused) television commercials
- Ref. No: SA/MARK/ADV/5/4/15
- Date: 10 Mar 1999
- Level: File
- Extent: 1 file
- Access: Open
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