Animatic of commercial with an old couple being interviewed

Animated cartoon featuring an old couple being interviewed. The tagline of the advert is “Cheap may not be a Sainsbury word but it is a Sainsbury fact”.

This is probably an 'animatic' for a proposed Sainsbury's advert. Animatics were produced to give a rough impression of what an advert could look and sound like so they could be assessed, at a relatively low cost compared with the usual costs for production. No finished advert has been found, so it appears this animatic was not developed into a commercial that was broadcast.