Second World War newspaper advertisements

Comprises photographs, slides, tranparencies and negatives of general advertising material including: general advertisements featuring the slogans "SAINSBURY'S - The House that is built on QUALITY" [1915]; "Be fashionable! Shop at J. Sainsbury's" [1930s design of W. H. Balcombe]; "It's clean, it's fresh at SAINSBURY'S" [1948]; "Grin and share it!"; "Doing the job...the link with the customer"; "J. Sainsbury's High Grade Groceries" [1928]; "Sainsbury's making life taste better"; "How to shop Self-service": "Good Food is best bought...at Sainsbury's"; "All the best from Sainsbury's"; "The Proof of the Pudding"; "Good food costs less"; "Fresh proof that good food costs less at Sainsbury's"; "Sainsbury's. Everyone's favourite ingredient" (including "J. Sainsbury, grocer. Part of the local community"); "Sainsbury's still a family business"; "Sainsbury's and that 'Lost Love' Business" [1915]; "All under one roof at Sainsbury's" [1948]; "Sainsbury's. Essential for the essentials"; "On everyday essentials, Sainsbury's keep the same low prices week after week, after week, after week, after week, after week"; 70th, 80th and 125th anniversary advertisements; various examples of Abbott Mead Vickers/SMS Ltd.'s advertising campaign for Sainsbury's; poultry advertising; Sunday shopping campaign; first TV commercial; frozen foods; poster stamp/cardboard animals advertising campaign; 'Little Red Riding Hood' tea cards; Selsa goods; extract from advertisement showing a Sainsbury store at 173 Drury Lane [c.1869]; Spade Guinea advertising tokens; historical timeline; promotional butter dish (see SA/MAR/ADV/1/1/7/6); promotional cheese dish; free trade/competition; advertising flags and balloons; Songs of Sainsbury: 'The Careful Choice of Food' and 'Food for Thought' by Pin [1928]; free gifts: tea set [pre-1914] (see SA/MAR/ADV/1/1/7/3) and crayons; self-service; 1890s advertisement from Mrs Beeton's Cookery Book: "J. Sainsbury, London's largest distributor of High-class Provisions..." (see SA/MAR/ADV/1/6/2); fairy story tea cards; British and Foreign Bird tea cards; food supplies at Sainsbury's; low price offers, reductions and discounts; The Official England Squad Medal Collection 1998 (see SA/MAR/ADV/1/1/7/10) 'J. Sainsbury's High Grade Groceries, 3 Dec 1928' transparency copy of price list cover (See SA/MARK/ADV/3/3/3/6) 'Good food for Christmas' copy of inside of price list 1935 (see SA/MARK/ADV/3/3/6/1/14) 'Sainsbury's. Where good nappies cost less...and less...and less...and less' Buy one get one free colour transparency advertisement [c.1980s] 'At Sainsbury's prices , it must be Christmas. Good food costs less at Sainsbury's' advertisements strip of transparencies featuring Christmas turkeys [c.1980s] 'At Sainsbury's we carve our prices to the bone' advertisement transparency featuring turkey and wine [c.1980s] 'Sainsbury's. Everyone's favourite ingredient' wine and roast advertisement transparency (1990s)