Photograph of Blue Kaddy Tea/Amy Johnson carnival float
- Ref. No: SA/MARK/ADV/IMA/1/6/1
- Date: [c. 1930]
- Level: Item
- Extent: 1 item
- Access: Open
The staff taking part in the carnival were from 16 Enfield branch according to comments in 'JS Journal' April 1958 page 8, which refer to this photograph after it had been included in an article in the February 1958 issue. The comments give further details including that the branch won first prize for highest increase of sales for Blue Kaddy Tea.
This photograph is also featured in an article in JS Journal January 1981, which contains further information about Amy Johnson. It states she was the only public figure to have been used in a Sainsbury's advertising campaign (however since that article was published, public figures have appeared in many of the company's advertising campaigns).
Related content
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Keywords: four new departmental directors appointed; Ewan Davidson, Nigel Matthews, Dr. Roy Spencer and Keith Worrall (with photographs) p.1; Sainsbury's market share equal to Tesco's at 13.4 per cent, cash only checkouts introduced at many stores, Palethorpes win first priZe for their steak pie at Bakery and Confectionery Exhibition in Newcastle, The Supermarketing Trade Awards organised by Sainsbury's and William Grant p.2; 12 per cent increase in pensions for Sainsbury's staff who retired by 31 Mar 1980, Save As You Earn approved by shareholders, announcement of the name Homebase for Sainsbury's house and garden centres, restoration at Green Park station, Bath, new Sainsbury Centre at Chertsey, Oldbury Savacentre praised, Waterlooville Freezer Centre to cease trading on 03 Jan, Basingstoke to open at Easter, new branches at Braintree and Prenton, Wirral p.3; new branches at Potters Bar and Hampton (with photographs) pp.3-4; cookery competition (with photographs)p.6; ballroom dancing and amateur dramatics p.7; new uniforms (with photographs)p.8, party eggs, relish and silver spoons (with photographs) p.9; Bitterne branch raises money for multiple sclerosis (with photograph) p.11; parachute jump (with photograph) p.11; Sainsbury's to help Italian disaster fund p.12; counsellor appointed to JS in West Kent (with photograph) p.13; advertisement for Blue Kaddy Tea (with photographs) p.16.
'JS Journal', January 1981
SA/SC/JSJ/35/1
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Keywords: Mr J.D. as new director (with photograph) p.1; opening of Earl's Court Road branch (with photographs) pp.2-7; scotch beef from Balmoral (with photographs) pp.14-15; vegetable parchment (hygienic wrap) with photographs pp.16-20; Colchester branch's 50-year customer (with photograph) p.21; pre-packaging regulations pp.22-23, description of goods pp.24-25; inspection of food p.25; 'N' Section (Warehouse) dance (with photographs) pp.26-26; 'V' Section (Maintenance) dance (with photographs) pp.28-29; "March Hare Nite" entertainment evening for Garage staff and Drivers (with photographs) pp.30-32; Leicester dine and dance (with photographs) p.33; Oxford dance (with photographs) p.34; Collier Row New Year Dinner and Social (with photographs) p.35; Derby Dinner (with photographs) p.35; Chelsea's Wine Fair (with photographs) p.41; Mermaid Theatre p.41; J.S. Drivers' Club dinner (with photographs) p.44; news of J.S. staff on National Service p.47.
'JS Journal', April 1958
SA/SC/JSJ/12/4
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