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Sainsbury Archive Logo
Comprises photographs, negatives and slides of Point of Sale advertising. Examples featured include barker cards, showcards, shelf labels, hanging signs, outdoor signage, and window posters; some examples feature the slogans "Good food costs less" and "Sainsbury's Everyone's Favourite Ingredient".

Themes include: store opening hours; Sunday opening; Christmas offers; Discount '78 campaign [at Muswell Hill, East Grinstead, and Orpington]; Discount '79 campaign launch at Forest Hill branch; Discount '80 campaign; "Best of British Selected by Sainsbury's"; product savings and special offers ("Everyday Low Price", "Essential Low Price", "Super Saves", Multibuys, "Summer Savers", "Low Price guaranteed on your favourite brands", and "Value to shout about"); loyalty promotions; "NEW" product signage; savings on petrol; "To make your choice easier" campaign where fresh meat was displayed by cooking method; in-store display of Sainsbury's Premium Film and Kodak Gold Film.

File also includes New Zealand lamb price list, roasting chicken special offer poster, and full colour meat barker cards.