Photographs, negatives and slides of Point of Sale advertising

Comprises photographs, negatives and slides of Point of Sale advertising. Examples featured include barker cards, showcards, shelf labels, hanging signs, outdoor signage, and window posters; some examples feature the slogans "Good food costs less" and "Sainsbury's Everyone's Favourite Ingredient".

Themes include: store opening hours; Sunday opening; Christmas offers; Discount '78 campaign [at Muswell Hill, East Grinstead, and Orpington]; Discount '79 campaign launch at Forest Hill branch; Discount '80 campaign; "Best of British Selected by Sainsbury's"; product savings and special offers ("Everyday Low Price", "Essential Low Price", "Super Saves", Multibuys, "Summer Savers", "Low Price guaranteed on your favourite brands", and "Value to shout about"); loyalty promotions; "NEW" product signage; savings on petrol; "To make your choice easier" campaign where fresh meat was displayed by cooking method; in-store display of Sainsbury's Premium Film and Kodak Gold Film.

File also includes New Zealand lamb price list, roasting chicken special offer poster, and full colour meat barker cards.