Photographs, slides and transparencies of advertisements for dairy products

Comprises photographs, slides and transparencies of advertisements for dairy products including:

'Crelos' margarine (such as advertisement postcards, salegirls with a shop display, Watford Skating Carnival, "nuts and milk" margarine [1913-14, and 1930] and "Doctors recommend Crelos" [c.1914] advertisements); butter; cheeses; "Mr Men" yoghurts; fromage frais; Vitapint milk; cream cheese; crème fraîche; eggs ["I did it for Sainsbury's...the most economical link between farmer and family", c.1936?]; "Bio" yoghurt;

product price lists e.g. margarine;

special promotions (e.g. buy one pound of Crelos Margarine and get a free 2d. packet of tea);

1912 advertisement announcing the date for the "Big Cheese" at Sainsbury's to be cut and inviting "everyone...to inspect this wonderful product of the Dairy".

Some advertisements feature the following slogans: "Good food costs less"; "You get it straight from Sainsbury's"; "Sainsbury's take a closer look at dairy"; "J. Sainsbury's for quality and value"; "J. Sainsbury, London's leading distributor of the finest quality provisions".