Packaging policy, studies and strategies
- Ref. No: SA/PKC/PAC/1
- Date: 1964-2000
- Level: Series
- Extent: 6 files, 4 items
- Access: Open
The Design Policy of J. Sainsbury Plc by Peter J. Dixon (Chief Designer, Sainsbury's Design Studio).
Booklet regarding Sainsbury's packaging policy in response to Friends of the Earth protest.
Transcript of speech of product development from a design viewpoint.
Carrier bag study looking at customer preference, design, costs, material and comparisons with competitors.
Sainsbury's Living Today Packaging leaflet and draft copies and comments.
Internal correspondence regarding public concerns of packaging on the environment. Memo regarding carrier bags (20.9.1989); Memo regarding...
Sainsbury's packaging study notes 3 (November 1991); Statistics regarding carrier bags (10.11.1997).
1 ring bound file for Sainsbury's and Cereal Partners U.K., contains strategies for Easter, Euro 2000, different types of promotion, Sainsbury's...
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