Cereal strategy and review documents

1 comb bound file for Sainsbury's and Cereal Partners U.K., contains strategies for Easter, Euro 2000, different types of promotion, Sainsbury's Brand, sales review including share performance by product, target volumes and sales comparison with Tesco (29 September 1999);
2 sheets titled Sainsbury's Packaging Design Project Estimate by Lemon (Design consultants) concerning adult cereal range (12 March 1999);
14 sheets breaking down Sainsbury's sales of hot and cold cereals to families, adults and children, plus comparisons with competitors such as Tesco and Asda (undated, circa 1999);
15 sheets concerning consumer trends in cereal purchases and Sainsbury's market share of different types (undated, circa 1999);
2 sheets detailing a schedule for possibly developing different cereals between 30 May 1999 - 29 August 1999;
1 flow chart titled Category Segmentation: How do consumers see the category? (17 February 1999);

See also SA/PKC/PRO/1/13/1/12 to 16 which were previously included in this file.