Image of Sainsbury's American Style Dairy Ice Cream range

Image showing: Sainsbury's American Style Dairy Ice Cream Maple and Walnut; Sainsbury's American Style Dairy Ice Cream Chocolate Chip; Sainsbury's American Style Dairy Ice Cream Toffee and Almond Chip; and Sainsbury's American Style Dairy Ice Cream Strawberry Fruit. Another picture of this range is included in 'JS Journal' October 1983. 'JS Journal' (Sainsbury's staff magazine) describes the products: "For a taste of the States say howdy to four cool guys. Sainsbury's American Style Dairy Ice Cream is a new way of finding yourself over the Atlantic without stepping out of the front door. Made with dairy fresh cream, these tempting desserts come in four flavours—maple and walnut, toffee and almond chip, strawberry fruit and chocolate chip. But as with all things distinguished by stars and stripes, these ice creams are bigger-bodied than most. They contain real walnuts, almonds, chocolate or strawberries. At only 89p (500 ml), Sainsbury's American Style Ice Creams are available from 143 branches. No doubt these pots will find themselves as popular as Mickey Mouse and Marilyn Monroe rolled into one!".