J. Sainsbury tea caddy

"A Sainsbury's Guide" leaflet featuring product information about Sainsbury's festive gifts and prices. Also features advice on how to add the finishing touches to wrapped presents. Leaflet was available to customers at no charge and includes colour photographs. Products featured are: Cheese: Sainsbury's Blue Stilton in Denby Jar, Sainsbury's whole mini Traditional Brie, Cakes: Sainsbury's Christmas Ring Cake, Sainsbury's Traditional Christmas Pudding, Sainsbury's Luxury Christmas Cake, Drinks: Sainsbury's Earl Grey and Assam Tea (in tea caddy with illustrations of an old Sainsbury's shop), Biscuits, snacks, confectionery: Sainsbury's Coffee, Orange and Mint Crisps; Sainsbury's Assorted Biscuits, Sainsbury's All Butter Assorted Highland Shortbread; Sainsbury's Apricot, Orange or Coffee Creams; Sainsbury's Chocolate Ginger, Sainsbury's Dragees, Sainsbury's Chocolate Biscuit Assortment, Sainsbury's Buttered Toffee Assortment, Sainsbury's Children's Assortment, Sainsbury's Turkish Delight, Sainsbury's Beanies, Sainsbury's Milk Chocolate Balls, Publications: Sainsbury's Josceline Dimbleby Collection, Sainsbury's Logbooks (Kitchen, Garden, Family Health and Household), Sainsbury's Calendars (Cookery, and Health and Beauty), Sainsbury's Children's Cookbook ("Have Fun Cooking"), Toiletries: 'J' Bath Collection, 'J' Eau de Toilette, Sainsbury's Occasion Cottage (soaps) Other non-food: Sainsbury's 6 Luxury Crackers; 'J' Drawer Liners, and Sainsbury's Occasion Gift Sets

Photograph of Sainsbury's Guildford High Street store on its opening day, 16th November 1906. This shop was typical of the counter service shops opened by Sainsbury's from the 1890s until 1939. The tiled walls, marble-topped counters and ceramic floor formed an instantly-recognisable 'house style' which was functional as well as decorative ensuring that, as an 1890s advertisement put it, the shops maintained 'an inviting air of coolness and cleanliness at the hottest season.' The Guildford High Street store was converted to self-service in 1962/3 and continues to trade as a modern supermarket. The photograph appears in various publications including various issues of JS Journal, and 'The Best Butter in the World' by Bridget Williams.