Image of Sainsbury's Gold Choice freeze dried instant coffee

The photograph was included in 'JS Journal' December 1980 page 6. 'JS Journal' described the product: "Gold Choice is now JS's top choice in freeze-dried instant coffee—and selecting a superior beverage will not now set you back a fortune. Gold Choice is the company's first entry into the 'top end' of the own-label freeze-dried instant coffee market and at 99p for a 3.5 oz (100 grams) jar it has been launched just in time to aid many shoppers' Christmas budget. It is described as a unique blend of carefully roasted beans from four countries designed to give the best coffee taste. It went on sale at all branches last month."