Image of Sainsbury's speciality tea range

Image showing: Sainsbury's Lapsang Souchong Tea; Sainsbury's Earl Grey Tea; Sainsbury's Darjeeling Tea Flowery Orange Pekoe; and Sainsbury's High Grown Ceylon Tea Broken Orange Pekoe. The image is included in 'JS Journal' September 1979 page 4. The 'JS Journal' article says: "Tea-time specials to be proud of are now 'in-store.' Four speciality own-label teas are now available in 125 gramme packs and expand JS's range to include Earl Grey, Darjeeling, High Grown Ceylon and Lapsang Souchong. Deputy manager of grocery buying 1, Alan Clark, explains that the move has been made to feature these relatively expensive varieties because it is an area that is ripe for expansion. 'The aim was not to copy the brand leaders in this field, but to improve upon them.' He claims that the Darjeeling especially is superb and cannot be bettered by anyone. On the back panel of each packet are ideas to improve tea-making habits in order to achieve the finest taste, and background notes on the origins of each variety. Perhaps the least known of the new tastes is Lapsang Souchong described as being 'produced using a particular wood smoking method which imparts to Lapsang Souchong its individual smokey or tarry flavour'. Own-label Earl Grey is available in its distinctive package in about 130 stores, price 42p. The other three are on sale at about 50 stores. The Darjeeling flowery orange pekoe costs 64p, the High Grown Ceylon broken orange pekoe 44p and the Lapsang Souchong 52p". One copy has a typed caption "Fine Teas from Sainsbury's. Lapsang Souchong 52p; Darjeeling 64p; High Grown Ceylon 44p; and Earl Grey 42p. All 125g (4.41oz)" and was perhaps included with a press release.