Product packaging design for canned goods
Sainsbury's Tomato Soup packaging image
Finished artwork by Hawke Studio for Ogilvy & Mather Ltd [advertising agency]. Date received 13 January 1970. This features photograph of Sainsbury's Tomato Soup and Lych-Gate Brand Naples Peeled Tomatoes which have been edited by hand to mask out the background and possibly also to improve the...
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- Ref. No: SA/PKC/PRO/1/12/1/30
- Date: 1970
- Level: Item
- Extent: 1 item
- Access: Open
Finished artwork by Hawke Studio for Ogilvy & Mather Ltd [advertising agency]. Date received 13 January 1970. This features photograph of Sainsbury's Tomato Soup and Lych-Gate Brand Naples Peeled Tomatoes which have been edited by hand to mask out the background and possibly also to improve the contrast and remove any imperfections or unwanted details. This was probably intended for use in a Sainsbury's press advertisement or other printed advertising (it appears to be included in SA/MARK/ADV/1/1/1/1/2/10/30).
Related content
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Advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customer and product images. Also includes Easter shopping store opening. Includes price for tinned carrots, rice pudding, tomato soup, coffee, tinned pilchards, and jam tarts. Printed on glossy paper. To be placed in the Daily Mirror and Daily Express, 9 Mar 1970.
"You've got the meaty bargains, Mr. Sainsbury" newspaper advertisement proof
SA/MARK/ADV/1/1/1/1/2/10/30
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Negative number W. 49. Photographer: [Dennis] T[revor] Waller. Designer: P.J.D. [Peter Dixon]
Image of Sainsbury's Tomato Soup
SA/PKC/PRO/1/12/4/10/13/2
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