Two photocopies of an unfinished design for the back of Sainsbury's breakfast cereal packets, each featuring suggested amendments to the text on 'Why is breakfast the most important meal of the day?' and about the nutritional content of the cereals (vitamins included etc). Each copy features different amendments.
This is evidently an early draft of the packaging design (for instance, an illustration of a packet of Sainsbury's Raisin Wheats is shown repeatedly, rather than four different cereals in the own-brand cereals range as would be expected). The draft text was probably intended for use on various products in the Sainsbury's own-brand cereals range like on Sainsbury's Corn Flakes packet SA/PKC/PRO/1/13/2/1/12/5.
It appears these items were previously part of file SA/PKC/PAC/1/8.
Product packaging design for cereals, rice and pasta
Copy of suggested amendments to nutritional advice text on breakfast cereal packets
Two photocopies of an unfinished design for the back of Sainsbury's breakfast cereal packets, each featuring suggested amendments to the text on 'Why is breakfast the most important meal of the day?' and about the nutritional content of the cereals (vitamins included etc). Each copy features...
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- Ref. No: SA/PKC/PRO/1/13/1/16
- Date: [c. 1999]
- Level: File
- Extent: 2 items
- Access: Open
2
Related content
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Includes "Healthy Balance" logo, recipe for Banana, Corn Flake and Chocolate Chip Cookies, and text on the back listing the vitamins and minerals contained in breakfast cereals.
Sainsbury's Corn Flakes (250 gram) packaging
SA/PKC/PRO/1/13/2/1/12/5
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1 comb bound file for Sainsbury's and Cereal Partners U.K., contains strategies for Easter, Euro 2000, different types of promotion, Sainsbury's Brand, sales review including share performance by product, target volumes and sales comparison with Tesco (29 September 1999); 2 sheets titled Sainsbury's Packaging Design Project Estimate by Lemon (Design consultants) concerning adult cereal range (12 March 1999); 14 sheets breaking down Sainsbury's sales of hot and cold cereals to families, adults and children, plus comparisons with competitors such as Tesco and Asda (undated, circa 1999); 15 sheets concerning consumer trends in cereal purchases and Sainsbury's market share of different types (undated, circa 1999); 2 sheets detailing a schedule for possibly developing different cereals between 30 May 1999 - 29 August 1999; 1 flow chart titled Category Segmentation: How do consumers see the category? (17 February 1999); See also SA/PKC/PRO/1/13/1/12 to 16 which were previously included in this file.
Cereal strategy and review documents
SA/PKC/PAC/1/8
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